Why not? It's a mini performance, and the photographer may be shooting to a brief.
Here's an example of one received recently:
"She should appear confident, aware and intelligent, challenging, authentic, engaging, innovative, dynamic, distinguished, knowledgeable, esteemed and entrepreneurial in spirit".
It doesn't refer to the shoot with Omid Djalili, shown below, where the brief was, well, brief. "Get some nice shots of 'im."
This wasn't directed, and I'd very rarely ask anyone to put a hand to their face, but sometimes there's no harm with going with the flow.
To young and inexperienced photographers, directing a 'star' can seem a bit overwhelming. But plough on I say, it's your shoot, you'll be judged on the pictures, and sometimes your subject needs a bit of direction.
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